1. Have you moved into a new home in the past 12 months?
Yes
No

2. Do you plan to move in the next 12 months?
Yes
No

3. Do you plan to take on any home renovation or remodeling project in the next 12 months?
Yes
No (skip to question 8)

4. If yes, which area in your home do you plan to renovate/remodel/redecorate?
Check all that apply
Kitchen
Bathroom
Living room
Dining room
Bedroom
Laundry room
Patio/Deck
Garage
Gardening/landscaping
House exterior (Sliding, roofing, etc.)
Windows

5. How do you plan to do this renovation/remodeling/redecoration project?
I plan to do it all myself
I plan on doing some projects myself and hiring a professional for some work
I plan on hiring a professional to do the total project

6. What kinds of products are you planning to buy for your home renovation/remodeling?
Aluminum Sliding
Bed & Bath (linens, towels, pillows, etc.)
Beds (mattress, box spring, bed frame, inflatable mattress, etc.)
Bathroom fixtures (sink, tub or toilet)
Carpeting & rugs
Closet shelving
Doors
Fabrics (curtains, slipcovers, etc.)
Faucets & Fixtures
Flooring (laminate floor, hardwood floor, tile or linoleum floor)
Furniture (table, chairs, sofa, etc.)
Garage Door/Garage Door Opener
Heating and Air Conditioning System
Major Kitchen Appliances (refrigerator, range, dishwasher, etc.)
Small Kitchen Appliances (microwave, mixer, coffee maker, etc.)
Kitchen Cabinets
Kitchen Counters
Lawn care/Gardening supplies
Lighting Fixtures
Paint/Paint Accessories
Wallboard
Wallpaper
Windows
Window Treatments
Washer/Dryer
Roofing Shingles
Other:

7. How much influence do the following factors have on your choice of brands you will buy or have bought for your home renovation/remodeling/redecorating project?

  Tremendous influence A great deal of influence Some influence Not much influence No influence
Style
Quality
Color
Price
Manufacturer's warranty
Recommendation of friend or family member
Previous experience with brand
Presence of Good Housekeeping Seal
Celebrity or official endorsement
Advertisement in a magazine or newspaper
Advertisement on TV

8. How much influence does an advertisement in Good Housekeeping have on your home renovation/remodeling purchase decisions?
Tremendous influence
A great deal of influence
Some influence
Not much influence
No influence

9. How much influence does the Good Housekeeping Seal have on your home renovation/remodeling purchase decisions?
Tremendous influence
A great deal of influence
Some influence
Not much influence
No influence

10. How often do you entertain friends and/or family at home?
Once a week
Twice a month
Only on holidays
Hardly ever
Other:

11. In an average month, how much do you spend on food, supplies, etc., for entertaining at home?
$250
$500
$700
Other:

12. Which of the following consumer electronics products do you currently own or plan to buy in the next 12 months?
  Currently Own Plan to Buy
DVD player
Cell phone
Flat Screen/Plasma/LCD
Digital Camera
MP3 Player
Satellite TV receiver
Satellite radio
High-speed Internet Connection
Scanner
Color printer
Wireless home computer
Other:

13. "Your Good House" is the new, upscale home design and lifestyle section in Good Housekeeping magazine. Do you or did you:
Check all that apply
Read it every month
Find it informative and inspiring
Think it contained helpful ideas
Use it as a shopping guide
Feel it has an influence on the brands you brands you buy
Notice that the content is more upscale

14. Do you or your family own or rent, your primary residence?
Own
Rent

15. Do you use a maid or cleaning service to clean your house?
Yes, on a regular basis
Yes, at least once a year
No

What is your age?


How many children do you have in the home?


What is your martial status?


What is you household income?



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